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Social Networking/Social Media

Projects in this category involved outreach through social networking — such as MySpace and Facebook — and/or "mini-campaigns" involving social media — such as YouTube and Flickr — designed to broaden the audience and engage supporters in creating member-driven campaigns.

Genocide Intervention Network

Screenshot: AskTheCandidates.org
Screenshot: The Genocide Intervention Network's MySpace page
Screenshot: DarfurScores.org
Screenshot: TimeToProtect.org events map

Rootwork helped the Genocide Intervention Network build out its social networking presence from the beginning, leading to widespread exposure and an engaged membership. In addition to social change outreach through a half-dozen different networks — Facebook, MySpace, LiveJournal, BlackPlanet, Eons and WiserEarth — utilizing social media from Flickr and YouTube, Rootwork also built the following campaign websites:

  • AskTheCandidates.org: Rootwork created this website from the ground-up through the Drupal content management system. We were responsible both for the technical implementation all components on the site as well as its design and layout.
  • DarfurScores.org: Also built on Drupal, Rootwork created the back-end and design of this congressional scorecard site.
  • TimeToProtect.org (no longer online): Focused on a fundraising campaign, Rootwork built this site and implemented an events map, connecting activists in their local communities. Over the course of the month-long campaign, student activists raised more than $100,000 through the Time to Protect website.

NetSquared 2008 Featured ProjectRootwork-created proposals for the Genocide Intervention Network were featured projects, nominated for awards at the 2007 and 2008 NetSquared Conferences.