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Posts about Copywriting and Editorial

These are projects in which Rootwork's Ivan Boothe contributed editorial content to the site.

16 August 2008

Rootwork managed the Genocide Intervention Network’s online presence from its founding, continually refining the approach to further the organization’s mission, to empower members with the tools to prevent and stop genocide. Despite its small size, GI-Net quickly built a strong membership base through its highly-visible and innovative uses of online campaigns.

In one of its first efforts, GI-Net utilized supporters on Facebook to help put pressure on a member of Congress to pass a Darfur bill through committee — by having students on Facebook use publicly-available financial information to contact that senator’s largest donors and asking them to advocate for the bill’s passage.

Through the years, GI-Net continually used its online campaigns and social networking strategy in ways that supported its real-world campaigns. Time to Protect, a DrupalDrupal is an open-source content management system (CMS) used for many complex nonprofit sites. Other examples of CMSes include WordPress, Joomla! and Plone. site, supported a national student “DarfurFast” by connecting activists to their communities through an events map and social networking groups. Structured around coordinated days of on-campus action, the campaign site and outreach on platforms including MySpace and Facebook raised more than $500,000 over three years.

Rootwork also focused on building effective tools for the organization, including the legislative scorecard site DarfurScores.org, an “Areas of Concern” section on the primary site, and a weekly Genocide Monitor newsletter — all built in Drupal.

In 2008, Rootwork completed the campaign site AskTheCandidates.org, built from the ground-up in Drupal. The website supported several “user-generated content” tools, including video contests for the presidential primary debates and “bird-dogging” reports from candidate events.

Rootwork helped GI-Net pursue social change outreach through a half-dozen different networks — Facebook, MySpace, LiveJournalLiveJournal is a social network built around blogging. Users can “friend” one another and restrict some or all blog entries to their friends. Users can also join blogging communities built around particular topics., BlackPlanet, Eons and WiserEarth — as well as using social media from FlickrFlickr is a social media site for photographs and digital images. Like a social network, it allows users to “friend” one another, join groups, and see a recent-updates feed of their own and their friends’ images. Flickr is owned by Yahoo!. and YouTubeYouTube is a social network built around video content: posting, sharing, rating and commenting. in ways that drew members in to the political process.

NetSquared 2008 Featured ProjectRootwork-created proposals for the Genocide Intervention Network were also nominated for awards at the 2007 and 2008 NetSquared Conferences in Santa Clara, California.

16 August 2008

Rootwork’s Ivan Boothe was a founding member of this collective. Ivan handled media and design aspects for the organization’s campaign of electronic civil disobedience against the electronic voting machine manufacturer Diebold in 2003, in addition to building the websites:

  • Why-War.com: This website
    boasted an extensive custom content-management system before CMSes were
    in widespread use (pre-DrupalDrupal is an open-source content management system (CMS) used for many complex nonprofit sites. Other examples of CMSes include WordPress, Joomla! and Plone., pre-WordPressWordPress is an open-source content management system (CMS) used for many blogs and nonprofit sites. Other examples of CMSes include Drupal, Joomla! and Plone.). While Ivan can’t take
    credit for that aspect of the website, he did work hard to create a
    unified, accessible design for what would ultimately become a massive
    website archiving tens of thousands of articles, analyses and
    chronicles of four years of war, peace and struggles for a better world. Ivan designed the entirety of the site, including several special projects connected to Why War? campaigns.
  • Galeropia.org: A journal of nonviolent theory and practice, Galeropia’s design was created from scratch by Ivan, who also contributed an article.
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