Rootwork Powering grassroots networks from the bottom up

What is network-centric advocacy? In the words of Marty Kearns (PDF), it's "a hybrid of the individual determination and participation typical of direct and grassroots models with the efficiencies and strengths of the organizational model." It leverages the power of networks to achieve things a single person — and even a single organization — couldn't do in a traditional hierarchical strategy.